Proven path to B2B Sales Excellence
Built on research. Designed for results.
We help elevate B2B commercial professionalism through best-in-class practices.
Based on Europe’s largest B2B sales study, Future Sales Global unites academic insight with business expertise.
We support commercial leaders in unlocking growth through scientific diagnostics, practical tools, and strategic alignment – delivered by certified advisors with deep industry expertise.
What holds B2B leaders back?
Why even strong organizations struggle to grow
Too many priorities
Hard to focus and sequence the most effective improvements.
Unclear ROI
Lacking benchmarks to justify investments and strategy shifts.
Struggling to go Customer-Centric
Not equipped to truly develop from product to customer centricity
Hidden resistance to change
Organizational inertia reduces speed and agility.
Slow insight-to-action
Data analysis takes time – action can not wait.
What is Future Sales?
Increase your B2B sales with a research-based approach
Future Sales is Europe‘s Largest B2B Sales Study with 1,000+ B2B sales and leadership survey responses. It was conducted by Copenhagen Business School (top 1%), Customer Agency, Danish Industry and Business Danmark.
The project has designed a systematic formula for B2B sales. The result is a scientifically validated understanding of what increases B2B sales and strengthens customer loyalty.
SalesScoreCard
A roadmap to Sales Excellence
The SalesScoreCard testing and diagnostic tool benchmarks your business performance – and recommends how to accelerate your sales development
Revenue growth
Up to 3.8x higher frequency
of revenue growth
Strategy to execution
Faster time from strategy
to execution
Loyalty
Enhanced customer loyalty and value
Collaboration
Greater collaboration across all
functions and leadership levels
What clients say
“…enabled us to identify the most potential improvement – doubling our income in 24 months.”
CCO
Specialty food ingredients
“…it piqued our shared curiosity as feelings were converted into concrete numbers. “
Head of Sales
Energy and retail fuel
“…we have improved our score on all 7 sales virtues. It works!”
Divisional manager
Healthcare and industrial supply
Ready to explore the potential?
Reach out to explore how the SalesScoreCard can help you identify key challenges and drive commercial performance – guided by a certified advisor.
Become a certified advisor
Built trust faster. Deliver more value.
Future Sales Global equips consultants with a proven framework to deliver clarity, build trust faster, and drive measurable commercial results.
Join a growing network of independent advisors bringing research-based value to ambitious B2B organisations.
